Your analytics stack is a disaster.
You've got Google Analytics for page views, Mixpanel for events, Hotjar for session recordings, FullStory for replays, LaunchDarkly for feature flags, and some janky homegrown A/B testing framework held together with duct tape and prayers.
You're spending more time debugging tracking events across five different dashboards than actually building features. You can't answer basic questions like "what did this user do before they converted?" without opening seven fucking tabs.
This is the hell you chose. And for what? "Best of breed"?
What the fuck is PostHog?
PostHog is an all-in-one product analytics platform. Product analytics, session replay, feature flags, A/B testing, surveys, and a data warehouse. One tool. One script. One bill.
posthog.init('YOUR_API_KEY')That's it. One snippet. Now you have everything. Stop juggling API keys and SDKs.
Why it's fucking great
Everything in one place
Track an event. Watch the session replay. See which feature flag they had. Check if they're in an experiment. All without leaving the same goddamn screen. Revolutionary, I know.
Open source and self-hostable
Don't trust the cloud? Don't want to send your user data to some SaaS company? Fine. Host it yourself. The code is right there on GitHub. Do whatever the fuck you want with it.
Session replay that actually works
Watch exactly what your users did. No more "I can't reproduce the bug" excuses. No more "I don't know what they clicked." Just watch the damn replay and fix it.
Feature flags without the headache
Ship features to 5% of users. Roll it out slowly. Kill it instantly if it breaks. No deploy needed. No Kubernetes restart. Just toggle a switch.
A/B testing built in
Want to test that new button? Create an experiment. PostHog handles the statistics. You just ship the code. Stop building your own experiment framework like it's 2015.
SQL access to your data
Need a custom query? Write SQL. Your data isn't locked in some proprietary format. It's just PostgreSQL. Query it however you want.
AI that actually understands your data
PostHog AI isn't some chatbot slapped onto a dashboard. It's an AI agent that lives inside PostHog and actually knows your product data. Ask it to build insights, write HogQL queries, summarize session recordings, create surveys, set up feature flags—basically handle the grunt work that normally takes 20 minutes of clicking around. It's trained on PostHog's data model and your specific setup, so it actually knows what the fuck it's doing.
"But wait..."
"We need best-of-breed tools!"
Best-of-breed is just another way of saying "we love integrations breaking at 3am." You know what's better than best-of-breed? Tools that actually talk to each other because they're the same fucking tool.
"We're already using [other tool]!"
Cool. Keep using it. PostHog integrates with everything. But when you realize you're paying $50k/year for tools that do 10% of what PostHog does for $2k/month, don't say I didn't warn you.
"We have enterprise needs!"
PostHog has SOC 2 Type II compliance, GDPR compliance, HIPAA compliance, and whatever other acronyms your compliance team demands. It has SSO. It has role-based access control. It has everything except your excuses.
"It's too expensive!"
Is it though? Add up what you're paying for Google Analytics 360, Mixpanel, FullStory, LaunchDarkly, and Optimizely. Now add the engineering time spent maintaining integrations between all of them. Still think PostHog is expensive?
When should you use PostHog?
- •Building a product? Use PostHog.
- •Need to understand user behavior? Use PostHog.
- •Want to run experiments? Use PostHog.
- •Need feature flags that don't require a PhD? Use PostHog.
- •Tired of debugging tracking events across five tools? Use PostHog.
- •Want to actually ship features instead of maintaining integrations? Use PostHog.
Stop overthinking. Start shipping.
PostHog isn't perfect. Nothing is. But it solves the actual problem: understanding what your users are doing without maintaining a Frankenstein analytics stack held together with API keys and good intentions.
So stop reading comparison posts on Medium. Stop asking ChatGPT which analytics tool to use. Stop debating in your team Slack.
Just fucking use PostHog.